Q CASE STUDY CHP 18 ASSIGNMENT Review 18.8 Case Study - Global Giving in Chapter 18 (pp 494-497) of our text. Review Global Giving Case Study (Links to an external site.). Answer the Chapter 18 Case Study questions below using a Google Docs or Microsoft Word file and submit the file. Name the file YourLastName Chp18 Case. If needed, please review prior cases to create and submit file. You MUST do the following OR RECEIVE ZERO CREDIT: • Write complete sentences to answer each question • Number each of your responses (ie 1., 2., 3.) • Separate each answer into different paragraphs (press RETURN key) 15 POINTS 1. Which elements of GlobalGiving’s email marketing constitute best practice? 15 POINTS 2. What role did the database play in this example? Why was it so important? List at least one example specific to this organization's use of their database. 20 POINTS 3. Explain how personalization played a role in the campaign. List at least one example of how they utilized personalization. 1